Astrid Lindgren’s World, Management


Jocke Johansson, md

Managing Director
Joacim Johansson


Theatre Manager and vice MD
Mia Thelin

Marketing Manager, IT
Nils Magnus Angantyr

Park Manager
Niclas Wallander


HR Manager

Sales Manager
Ove Olsson

F & B Manager
Sara Hedblom

Finance Manager
Per Sigvardsson

Astrid Lindgrens Värld AB is an independent limited company owned by Saltkråkan AB (88%) and the Municipality of Vimmerby (12%).

Astrid Lindgren’s World, Board of Directors

Chairman of the Board
Ulrica Messing, Kosta

Ove Israelsson, Stockholm
Nils Nyman, Stockholm
Mats Wedin, Göteborg
Karin Mattsson-Weijber, Stockholm 
Leif Carlsson, Vimmerby 

Deputy members:
Peter Högberg, Vimmerby
Carl-Olof Nyman, Stockholm